Ideeli (pronounced “ideally”), is self-described as a red-rope online shopping community.

ideeli is the first members-only shopping community in the U.S. offering limited-time sale events that feature the most sought-after brands in fashion, home and beauty.  In essence, Ideeli is an invite-only site that hosts high-speed sales of luxury merchandise at 50 to 90 percent discounts; members are informed through e-mail and mobile alerts to let them know when a sale has started. Ideeli works in a rapid-fire sales model – a model pioneered by websites like woot.com and delight.com. Quantities are limited and can sell out within minutes.

In addition, Ideeli has offered “first row” membership to its members for $7.99 a month; the membership sends mobile alerts about sales as well access to the sales up to an hour early of release on the site.